Downloaded as a free application on Facebook, Angry Brides has been ‘liked’ nearly 275,000 times.
Players vent their virtual pre-marital frustration by attacking potential grooms seeking a dowry armed with an arsenal of weapons, including boots, stiletto heels and a bottle.
The three grooms – an engineer, a doctor and a pilot – dodge the missiles while demanding dowries.
Each time a strike is landed, the player banks points represented by virtual cash that is added to an ‘anti-dowry fund’.
Either paying for or accepting a dowry has been illegal in India since 1961. However, the tradition of the bride’s parents gifting cash other items to the groom’s family still persists.
Dowry demands often continue after the wedding ceremony with some brides tortured or murdered in the most extreme cases if their families do not contribute.
According to India’s National Crime Records Bureau in 2010, 8,391 women died in dowry-related deaths.
Forty-four per cent of all crimes against women in the country were carried out by their husbands and relatives, statistics imply.
A statement from the dating site read: “Shaadi.com has always believed that marriage is an institution of love, where there is a place for togetherness, mutual understanding, family values and emotional support but not for dowry!”