Those looking for love won’t find it in the App Store. Apple has removed Match.com‘s iOS app because it allowed the lonely to pay for Match subscriptions with a credit card through an external link rather than using the in-app purchases system. That meant Apple wasn’t getting its 30% cut. In June Apple revised its policy to state that “Apps can read or play approved content that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content.” Apple and Match.com are now negotiating how the app must change before their relationship can be rekindled and they can have an earth-shattering makeup revenue split.
You may remember the controversy back in February when Apple unveiled its original subscription policy which required apps to offer their website subscriptions through the in-app purchases system at an equal or lower price. Match.com apparently dodged the 30% tax on in-app purchases by displaying a button to pay them directly. This was the exact type of behavior Apple banned with its June policy revision, but I guess it took a while for it to notice Match.com was messing around on the side.