Brits are cheapskates on dates, it’s official

London, UK – 39% of single Brits spent less than £100 on dating in 2011, new research* from has revealed. Spare a thought for those who went out on dates with these cheapskates as this figure includes the cost of taking someone out on a date, buying new clothes for a date and any online dating subscriptions.


The survey of 1,000 people was commissioned by and conducted by research company Toluna.


When asked how much they spent on dating throughout 2011, 55% of singles in the North East, 53% of Yorkshire and the West Midlands and 46% of those from East Anglia reported less than £100. Altogether, 87% of Brits spent less than £500 during the year.


The “big spenders,” or those who reported spending over £1,000, live in Scotland (17%), East Midlands (14%) and London (9%). Surprisingly, women are thriftier than men when it comes to dating, with 52% stating they spent less than £100 in 2011, although men aren’t exactly pushing the boat out either, with 30% believing that £100 for the year is the right amount to spend.


This might seem like bad news for those looking for love in the UK, but the results of a global poll on social network show that we aren’t as cheap as other countries. Portugal spent the least on dating during 2011, with around 53% reporting spending less than £100*; Sweden came in second place at 52% with Italy (46%), Belgium (45%) and Germany (44%) following.


Residents of London, Northern Ireland and Wales all noted that they increased their dating spend in 2011 compared to 2010, whereas the North East, East Anglia and the East Midlands all reported a slump in 2011 from the previous year. The largest change globally for dating spend between 2010 and 2011 came from Turkey, where 28% reported a slump, followed by Sweden (24%), Portugal (19%), the UK (18%) and Italy (17%).


“Who’s to say that romance has to be expensive? For Brits, it certainly doesn’t seem to involve dinner in a swanky restaurant or splashing out on red roses,” said Lorenz Bogaert, CEO of “Judging by these results, the typical British date must be more like a pint of lager, a packet of crisps and the nightbus home.” is a site that helps people to meet others free and fast, allowing them to get to know each other and figure out what they have in common – much the same as they would in a bar or in the workplace. makes it easy for people to find others in their local area, and gets them chatting as quickly as possible to see if they have a connection.


* Research carried out by Toluna on behalf of in January 2012 and replicated across social network

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