Dating site offers to help struggling Game Group by bringing ‘dating zones’ to British stores

A British dating website for gamers has approached troubled retailer Game with a ‘romantic’ solution to its ongoing financial woes, it was revealed earlier today.

 

Website www.dateagamer.co.uk has contacted the struggling chain with a “unique” partnership opportunity it says could turn the business’s fortunes around — by doubling-up stores as dating venues.

 

The move could net “millions” in shared revenue for Game, it is claimed.

 

According to industry analysts, Game Group is “teetering” on the brink of administration with the risk of 10,000 job losses

 

The company, which has nearly 1,300 stores globally, has been struggling to keep afloat after suffering from a sharp drop in sales, with an estimated loss of £18m for the year to 31 January.

 

And confirmation earlier this week that three of its key suppliers — Electronic Arts, Capcom and Nintendo — are refusing to trade with the retailer over “grave concerns” about the group’s credit worthiness have further damaged the business, sending its shares plummeting in value.

 

Game is reportedly facing paying a £21 million rent bill this Sunday, £12 million wage bill by the end of the month and £40 million to suppliers. Any new investor would have to inject up to £100 million into Game’s accounts.

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