Dating sites become mainstream and focus on more niche markets

By INA PAIVA CORDLE

MCCLATCHY NEWSPAPERS

MIAMI — Online dating has brought romance to millions of men and women. And now, a new website for Jewish singles, Jewcier.com, operated by Miami Beach-based Avalanche, is geared to help even more people find love through the Internet.

 

Stop Kvetching — Start Dating! commands the blog on Jewcier.com, written by Meir Strahlberg, chief executive of Avalanche.

 

“It’s meant to introduce Jewish singles to one another in a casual, stress-free environment,” said Strahlberg, sipping tea at a bookstore near his office.

 

Jewcier, which is now open to the public, joins nearly 20 other general and niche dating sites owned and operated by Avalanche, co-founded by Strahlberg and his Toronto-based business partner Kris Covino in 1997.

 

Among Avalanche’s largest sites are Date.com, launched on Valentine’s Day in 1997; Matchmaker.com, which Avalanche bought in 2005, and Amor.com, a Latin dating site also launched in 2005, which has more than 20,000 members in Florida alone.

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