Dating sites become mainstream and focus on more niche markets



MIAMI — Online dating has brought romance to millions of men and women. And now, a new website for Jewish singles,, operated by Miami Beach-based Avalanche, is geared to help even more people find love through the Internet.


Stop Kvetching — Start Dating! commands the blog on, written by Meir Strahlberg, chief executive of Avalanche.


“It’s meant to introduce Jewish singles to one another in a casual, stress-free environment,” said Strahlberg, sipping tea at a bookstore near his office.


Jewcier, which is now open to the public, joins nearly 20 other general and niche dating sites owned and operated by Avalanche, co-founded by Strahlberg and his Toronto-based business partner Kris Covino in 1997.


Among Avalanche’s largest sites are, launched on Valentine’s Day in 1997;, which Avalanche bought in 2005, and, a Latin dating site also launched in 2005, which has more than 20,000 members in Florida alone.

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