Dating worth over £3 billion annually to the UK economy

UK’s singles contribute almost £3.4 billion annually to the UK economy in their pursuit of love. That’s the finding of the first ever study to calculate the financial impact dating makes to the UK economy.


The figures have been released by match, the company behind dating and relationship sites and as part of its annual LoveGeist study.


The figures were calculated following a poll of daters in some of the UKs biggest regions and cities and supplemented by economic analysis from the Centre of Economic Business Research (Cebr).


The research found that 37 million dates take place each year and on average each dater spends £47 per date. Many sectors benefit directly from dating, with a total of almost £1.3bn spent on date entertainment, bars and restaurants, and just under £1bn on new date clothing.


Other sectors getting a boost include the transport industry, which benefits to the tune of £420m per year. The average dater also spends just over £100 every year at the hairdresser when specifically preparing for a date, giving salons up and down the country a cash injection of £324m.


“This is the first time dating spend has been analysed by sector and it’s impressive to see the huge knock-on benefit to the wider economy — especially at a time when every penny counts,” Karl Gregory, UK Managing Director,, said.


“Dating is a major contributor to the UK economy and the growth in popularity of online dating has played a massive role in stimulating this: we know that 1 in 3 singles have looked for a relationship online2, making sites like and the start of the journey for many people looking for love.”

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