THURSDAY, 10TH MAY 2012 11:28 AM Global Personals Ltd announces the acquisition of leading ‘freemium’ dating brand Smooch.com, the seventh largest dating site in the UK (Experian Hitwise) alongside its parent company WooWise.
Global Personals Ltd will now be offering free and freemium white label products to its award-winning subscription platform, WhiteLabelDating.com. As well as Smooch.com and the WooWise white label system, the acquisition includes Mancentral.com, which will help Global Personals grow its gay dating division through own-brand and partner sites. Martin Bysh and Marcus Hamilton will remain as advisors to the business, retaining the award-winning team behind their white label business and Smooch.com. They will be working closely with Global Personals Ltd to grow the division internationally.