The Match.com London office is bursting with balloons.
Staff battle with inflatable hearts as they go about the busiest week of the year, the rooms awash with flashes of red and pink.
It’s that time of year again. Love is in the air (collective groan). Yes, it’s Valentine’s Day.
For loved-up singles all over the country not much has changed through the years. Tonight many couples will be looking forward to a candle-light dinner, heart-splattered cards will be exchanged and the florists will run out of bouquets.
But for the country’s singles things are different. My, how things change.
Instead of sitting at home nursing a bottle of wine and a box of chocolates (that they bought for themselves), with only the TV as company, the singles are fighting back – online.
According to Match.com, around 37 million dates take place each year, adding a whopping £3.4bn to the economy. Post-Christmas and the run up to 14 February sparks off a flurry of activity for online dating sites.
“January and the start of February is incredibly busy,” Karl Gregory, MD of Match.com UK tells me.