VANCOUVER, B.C., May 10, 2012 /PRNewswire via COMTEX/ — As visits to dating sites in Brazil skyrocket up 58 percent from this time last year, a new frontier in the world of online dating has revealed itself, Plentyoffish.com (POF.com) reports. With one of the fastest growing online populations in the world, Brazil is shining some light on the international appeal of online dating.
“POF.com is the top site in Brazil after entering the market just this past September,” said Markus Frind, POF founder and CEO. “This is still a new market for us, but it’s following in the footsteps of the rest of the world. It’s also unique in the fact that women already make up about half of the population of the site, which means POF is really resonating with our female users.”
With over 80,000 members actively using POF in Brazil each day, and an increase of 64 percent in site visits since January 2012, the recent explosion of online dating in Brazil has proven that the industry is quickly extending its reach far beyond North America and Europe. ComScore data shows that over 5.6 million Brazilians visit online dating sites each month, and that number is on the rise.
“Unlike their American counterparts, Brazilians are very comfortable telling the world they’re single, and are more proactive about meeting that special someone. This attitude lends itself very well to finding success on an online dating site,” added POF’s Dating Coach, Sarah Gooding. “With 62 million singles in Brazil, and more time being spent online both at home and at work, it’s no wonder the growth of online dating is soaring.”
POF.com is the world’s largest online dating site, with more than 8 billion page views per month. The site features the most advanced matching system in the industry and other customized tests including a “Chemistry Predictor,” and “Needs Assessment” to help users find a match. POF began as a small start-up out of founder and CEO Markus Frind’s apartment in 2003, and subsequently revolutionized the online dating industry as the first free site. The company has since expanded to 50 employees who work out of the downtown Vancouver, Canada location.