Facebook launched a new set of social channels for apps to reach mobile users last month, that includes notifications, search, news feed stories and bookmarks in its mobile web and iPhone apps. We haven’t heard too much about the results from developers so far.
But here’s a little bit of interesting new data from Snap Interactive, a publicly-traded company that has a popular cross-platform app called Are You Interested. After Facebook rolled out the new features in mid-October, the company said its mobile traffic to that app got a significant boost (although it’s not providing specific numbers).
The number of average daily logins on its AreYouInterested iPhone app (here) increased by 70 percent between the 30 days before the October 10th Facebook integration and the 30 days after.
That resulted in the app rising from the #10 to #5 position in the iTunes App Store top grossing social networking apps chart. Yes, the category is not particularly large, but dating apps like Snap’s can monetize quite well by charging users for things like sending flirty messages to objects of their affections.