Social Taboo of Meeting Online Now Firmly Broken

LONDON–(BUSINESS WIRE)– The stigma attached to meeting people online has become a thing of the past according to new research just released from Badoo.com, the world’s fastest growing social network for meeting new people.

The study of 12,000 18 to 59 year olds from Brazil, Spain, France, Italy, the UK and the USA revealed that nearly two-thirds (66 percent) of respondents know someone who has met their current partner online. Additionally, two out of three people are friends with or have dated someone they’ve met online and a resounding majority of 85 percent of people around the world would use the internet to meet new people if they moved to a new area.

From a global perspective, it is the Spanish who are leading the way with almost 80 percent of the population having met someone that they had only talked to online previously. Further afield, it is the Brazilians (69.6 percent), the French (70 percent), the Italians (69 percent) and the British (66 percent) who have done the most online meeting, either platonically or romantically. Ironically, the Americans, possibly the most technologically advanced population surveyed, take the place of most conservative at 58.9 percent.

Jessica Powell, CMO, Badoo.com, who carried out the study, said: “Traditionally, meeting people online has been slightly taboo; it was thought to be for women and men of a certain age who had been unlucky in love.

“However, it is clear now that more and more people see the benefits of meeting online. Life is busy. People go to bars and parties to catch up with friends and don’t want to use that precious time meeting new people; they’d prefer online meeting networks to do the work for them.”

“Plus, the advantages of having a location-based social network are that people can chat with and meet people in their local area. We’ve seen such demand at Badoo.com with a significant increase in mobile downloads in the past six months.”

Badoo.com users create their own profiles, including information such as where they want to meet new people. Individuals can then chat with one another and choose to meet. Though Badoo.com is a free social network, users may pay to be introduced to more people and be given more prominence on the site.

About Badoo

Badoo.com is the world’s largest social network for meeting new people and the 4th largest social network globally (Source: Google AdPlanner). First launched in 2006, it is now one of the leading social networks in both Europe and South America, with over 124 million registered users worldwide. The business is continuing to grow quickly with over 125,000 new users signing up every day and 46 million unique users enjoying the service every month.1

Badoo has become one of the top 65 most visited websites in the world1 by providing a fun, useful service that works. Badoo is available to use in 35 different languages in over 180 countries worldwide.

Users create their own profile including where they want to meet new people, individuals can then chat with one another and choose to meet. Additionally, users may pay to be introduced to a larger number of people for their profile to be given more prominence on the site for a limited time.

Badoo is based on a ‘Freemium’ business model, with registered users having access to most services for free but can then pay for more premium features, (with Badoo’s main revenue streams coming from these micropayments).

Badoo’s European headquarters are in London with over 200 employees globally.

Key facts

Approximately 125,000 new registered users per day
Badoo.com achieves 7bn+ page views per month
Badoo is available today as an iPhone & Android mobile App
Badoo had the 2nd largest Facebook app worldwide2
Over 2 million user photos are uploaded daily

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