This ‘Sugar Daddy’ Dating Guru Wants To Put The Financial Part Of Dating Out In The Open

According to Brandon Wade, CEO and founder of, all relationships, regardless of whether they start on the internet or in a bar, are monetary exchanges in some respect.

His website, a matchmaking service for “Sugar Daddies,” just makes those exchanges a little more transparent.

“SeekingArrangement is like a sociology project that touches on anthropology,” said Wade, who started the site in 2006. “People don’t want to come out and say ‘Women like men with money,’ but it’s true. Think back to when men were hunters. The man who was the most successful hunter also got the most women. Women are looking for men to take care of them.”

After spending hours writing emails to women on other dating sights and receiving no response, Wade decided to create his own site that he could tout some of his own best qualities: caring, generous, and rich.

Unlike most dating websites, where men outnumber women, the Sugar Babies on SeekingArrangement outnumber Sugar Daddies 10 to 1. The average age of a Sugar Baby is 25 and the average age of a Sugar Daddy is 36. There are also a handful of Sugar Mommies and Male Babies on the site, which just hit a million members.

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