Maybe even dating sites deserve to find a special someone at one point in their lives… it looks like Badoo, the UK-based dating site, has joined forces with U.S. rival Hot or Not, with Badoo inking a white-label deal to power the smaller site.
The two have yet to issue a formal release of any kind, but Hot or Not now boasts the same amount of registered users as Badoo (146 million+), and Hot or Not now directly refers users to Badoo’s terms and conditions (pictured below). There have been a few observed signs from users, too…
Someone who moderates on Hot or Not posted a question to Yahoo Answers saying that her moderator login now goes directly to Badoo. And the pop-culture blog PopCannon noted on Twitter that Hot or Not had changed “once again” and that the ratings had disappeared with the appearance of Badoo branding on the site.
Hot or Not’s Facebook fans, meanwhile, are now Badoo’s as well.
Badoo is the bigger of the two sites, and says it currently has users across 180 countries.